Board of Trustee
Dayu
Board of Management
Lina
Board of Supervisor
Cahya
Secretary
Elis
Treasurer
Anggi
Headquartered in the Netherlands, the Skills for Life Foundation is a nonprofit dedicated to advancing and supporting hairdressing education within the beauty industry.
Guided by our Founder, Rob Peetoom and helmed by our CEO, Rochelle Peetoom, our professional team works with one shared purpose – to create opportunities through education and transform lives through skill .
It began with one salon – and a vision. From a single establishment to a global brand, Rob Peetoom built more than a business; he built a legacy of passion, creativity, and excellence. Now, it’s time to give back – by sharing that same passion to empower the next generation of hairdressers .
Today, with a dedicated team of over 300 professionals worldwide, the Rob Peetoom brand continues to thrive through a strong commitment to education, excellence, and innovation – values that remain at the heart of its global success.
“Love what you do, so you never work a day in your life”
A true visionary in the hairdressing world,
Rob Peetoom has dedicated his life not only to perfecting his craft but also to sharing his knowledge through education and training. His mission has always been to elevate the hairdressing profession while expanding opportunities globally.
Throughout his distinguished career, Rob has received numerous international honors, including the World Master Award and the Global Salon Business Award. He was also appointed Knight in the Order of Orange-Nassau and served for over a decade as Artistic Director of Intercoiffure Mondial.
In 2011, Rob began his international expansion by opening his first salon outside the Netherlands — in Bali, Indonesia. This milestone marked the beginning of a global journey, followed by the opening of salons in New York, USA, and additional locations across Bali.
Company Highlight
Founder
Rob Peetom
CEO Global
Rochelle Peetom
Board of Trustee
Dayu
Board of Management
Lina
Board of Supervisor
Cahya
Secretary
Elis
Treasurer
Anggi
Board of Trustee
Dayu
Dayu has over 20 years of experience in the fashion industry and has been managing Rob Peetoom Salon Indonesia since 2016, becoming a partner in 2020.
A Communications graduate with honors, she is passionate about people and dedicated to mentoring and developing future professional hairdressers
Board of Management
Lina
Lina has over 25 years of experience in the salon industry. She worked with L’Oréal from 2004 to 2011, managing VIP salon owners across Indonesia, before joining Rob Peetoom in 2011 and becoming a partner in 2014.
She has grown the business from one to six salons over 15 years, leading a team of more than 100 staff. Holding a Master’s degree in International Business from the UK and the Netherlands, Lina is passionate about creating impact through education and work.
Board of Supervisor
Cahya
Cahya is a graduate of Ganesha University of Education, where she majored in Mathematics Education. With a strong academic foundation and a passion for teaching, she plays a key role in shaping the learning experience at Skills for Life Hair & Beauty School
Secretary
Elis
Elis is a dedicated hairdresser who has been part of Rob Peetoom since 2011. With over a decade of hands-on experience in the hair industry, she brings a wealth of practical knowledge and expertise to her work
Treasurer
Anggi
With over eight years at Rob Peetoom Salon as Accounting Manager and a strong background in the hospitality industry, Anggi oversees the financial reporting and tax management for both the foundation and the school.
His greatest strengths lie in his trustworthiness and meticulous attention to financial and tax processes.
Our 2024-2025 financial performance reflects a steadfast commitment to transparency, ensuring that every resource is efficiently transformed into life-changing skills for our beneficiaries. By maintaining rigorous accountability, we bridge the gap between donor generosity and sustainable impact, empowering communities to build a more resilient future
